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Website UI/UX and Content Improvements for Public Review Readiness

Description: This issue has been extracted from an email from @steve.capell . The objective of the review and the proposed changes is to ensure the site effectively engages uninitiated Member States and potential implementers during the upcoming public review.

The text of the email has been converted to the third person and observations and recommendations have been numbered so that decisions and changes made can cross reference the item.

The following adjustments are proposed:

1. Home Page (/unece/uncefact/gtr/)

  • 1.1 Core Messaging: Update the page to explicitly convey what GRID is and why a Member State should care. The text should emphasize that GRID empowers a global trusted identity framework that builds on existing authoritative national registers, allowing them to operate digitally and verifiably.
  • 1.2 Hero Diagram: The current large diagram lacks context. Provide a clear explanatory paragraph beneath it, or replace it with a simpler diagram that more easily communicates the core concept to a new user.
  • 1.3 Implementer Call-to-Actions: Replace the three icons/statements under the diagram. Currently, they describe project team activities rather than implementer value. They should be redesigned as calls to action targeting specific implementers (e.g., an icon for national business registers, one for trademark registers, and one for land registers), incentivizing them to click and learn "what and why."
  • 1.4 Explainer Video: Consider adding a link to the conceptual video (https://youtu.be/UKjxBfKAbrc) to help visitors understand the exact problem GRID is solving.
  • 1.5 Business Value Proposition: Consider including context about the financial and operational opportunities GRID unlocks, such as:
  • Automated due diligence in trade finance assessments (targeting a portion of the $3Tn trade finance gap).
  • Automated customs assessments that facilitate legitimate trade and complicate illicit trade (targeting a portion of the $6Tn cost of trade).

2. About Page (/docs/About/)

This needs to change perspective from an internal project participant "about" to an external reviewer about...

  • 2.1 Introductory Tone: Shift the opening text away from describing "what the project is doing" to "what GRID is." This section should be written strictly for potential implementers/users rather than internal project participants.

  • 2.2 Diagram Explanation: Add a walkthrough paragraph under the repeated hero diagram. Use a realistic scenario to explicitly explain what the heavy blue line and the dotted lines represent.

  • 2.3 DIA Recommendations (#dia-recommendations): Adjust the narrative focus. Instead of detailing project actions, explain what a DIA is and why a registrar should care about offering a cross-border interoperable digital identity credential to their members.

  • 2.4 Mermaid Sequence Diagrams (#grid-and-dia-role-in-trade-flows): The current large sequence diagram is overly complex. Break it down into three separate, digestible diagrams with simple, action-oriented headings:

  • a) "Join GRID": Diagram detailing registry onboarding.

  • b) "Issue DIAs to your members": Diagram detailing the issuance process.

  • c) "Empower trustworthy digital trade": Diagram detailing members’ use of DIAs in trade and the resulting value to verifiers (e.g., customs and banks).

  • 2.5 Project Governance (#project-management-and-delivery): Separate the "what & why" of GRID from the "how" of the project. Move all project governance, management, and delivery content to its own dedicated page.

3. Documentation Pages (/docs/Documents/)

  • 3.1 Status: The landing page clearly presents the principles and effectively uses the table to explain each document. No major changes are required for this section prior to public review.

4. Pilots Page (/docs/Pilots/)

  • 4.1 Disambiguate Content: Separate the theoretical/conceptual examples (e.g., Kingdom of Ruritania) from the real-world pilots. Move the conceptual examples under a completely new, distinct heading in the left-hand navigation (e.g., "Conceptual Sample GRID").
  • 4.2 Call to Action for Real Registrars: Restructure the actual Pilots page to serve as a clear call to action. It should provide straightforward guidance for interested participants, outlining:
  • What is expected of a pilot participant.
  • What specific outcomes will be proven.
  • An indication of project stages and estimated effort.

Overall Goal: Ensure the website content is fully optimized, accessible, and properly structured for a target audience (e.g., a Member State representative) who has no prior knowledge of the GRID project.

Edited by John Phillips