Address confusion of what "document" means

From @steve on Slack: Our “verifiable trade document” project name caused some angst and confusion here. Many business people immediately related it to putting a QR in the corner of a document that does a call-home to verify and does not include signatures and structured data. I found myself explaining how there might indeed be a QR but that the key idea is that the full data set is structured and verifiable and can be cryptographically linked to other verifiable data such a a business registration identity. Some technical people weren't happy with the term “document” as they thought it was backward looking when the future is about data. I know none of these are true assumptions and that a document can of course be a structured data set. In general, most preferred the original “VC4Trade” name because it avoids wrong assumptions. I know some on our team don't like that name so I'm not suggesting a knee-jerk return to the old name. Just putting it out there for team discussion